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Automation

How Automation is Scaling Kenyan Contractors

NOV 17, 2024
By Remy Maina
5 Min Read
How Automation is Scaling Kenyan Contractors

In the bustling streets of Nairobi and the growing neighborhoods of Kiambu, Kenyan contractors are facing a unique challenge: the "Manual Trap." Many skilled artisans—plumbers, electricians, and landscapers—are spending more time answering phone calls and coordinating schedules than they are actually on the job site.

The Cost of a Missed Call

In Kenya, if you don't answer the phone, the customer moves to the next person on Google within 30 seconds. We've seen local businesses lose up to Ksh 50,000 in potential revenue every single week just from missed inquiries during busy hours.

Enter the Jenga Engine

By automating the initial intake through WhatsApp and SMS, contractors are now "cloning" themselves. A lead reaches out, gets an instant automated reply, qualifies themselves through a few quick questions, and books a site visit—all while the contractor is finishing a concrete pour or wiring a new house.

"Since implementing the Jenga automation, I haven't missed a single lead. My phone works for me now, not the other way around." - Peter, General Contractor